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Every active creator gets a fresh plan in here every week. No plan = no direction. That's a failure on us, not them.
Use the ContentPlanner bot. Always. Manual plans break the format and make us look amateur. The bot exists for a reason — use it.
Lock the format. Overview, Weekly Focus, Non-Negotiables, POA, Inspiration, General Notes. Section empty? Write "N/A this week." Never delete it.
Title every page: [Creator Name] — Week [DD/MM]
Archive after 8 weeks. Current week + last 7 stay live. Everything else goes.
Same format. Same structure. Every creator. Every week. Zero exceptions.
This is what separates Envy from every other agency. Hold the standard.
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